PCA&D's 2018 Designathon team (photo courtesy Pamela Barby)
If you're passing by PCA&D on the evening of Feb. 22, you'll spot several dozen students, faculty members, and alumni emerging into the dusk. They'll be bleary-eyed, maybe even a little over-caffeinated, and they'll have have earned every minute of their upcoming spring break naps.
They're Designathon veterans. Each year, in a 24-hour push of brainstorming, designing, refining, production, and presentations, PCA&D students and faculty create free marketing materials -- logos, websites, brochures, flyers, whatever's needed -- for local nonprofits.
The client organizations specify what they'd like to have. Design student teams ask questions, prioritize, and gather info. And, then, between Friday night and Saturday night, College classrooms are humming with students busy creating brand-new marketing campaigns from scratch.
"Students 'get it,'" says Graphic Design Chair Pamela Barby, Designathon's organizer. "They see the power of art and design -- how impactful what they do can be."