WINTER 2018 Class Catalog

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SEIZE YOUR MOMENT: Art, Design & Marketing Courses

BEGIN JANUARY 26 AND CONTINUE INTO APRIL

No matter what your age or educational background, put your inspiration to work with the region’s leader in art and design education. Our classes encourage artists of all age groups and experience levels to explore, enjoy and enhance their artistic abilities. Learn from experts and experiment with a variety of drawing and painting mediums.

Youth courses inspire young artists and encourage self-expression through art, while adult courses are available for both enthusiastic beginners and artistic professionals.

Why wait to unleash your full creative potential? Enroll today.

    


Adult Professional Development, Evening

CLICK THE TITLES TO VIEW FULL COURSE DESCRIPTIONS

Adobe Photoshop - DES 152, Tuesday, January 29- April 2 [fa icon="chevron-down"]

DES 152, Tuesday, January 29- April 2 

6pm-9pm, $475

Instructor: Yixuan Pan

Adobe Photoshop has long been the world-standard image-editing, photo-retouching and web graphics software program. This course presents a complete survey of the Photoshop interface – its features, capabilities and uses.  Learn to create and manipulate bitmapped, grayscale, and color images through a series of hands-on-exercises. You will also learn how to create sophisticated images for both print and the web.

 

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Supplies: TBD

 

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Intro to Social Media Marketing - SM 101 , Monday/Wednesday, January 28- February 27 [fa icon="chevron-down"]

SM 101, Monday/Wednesday, January 28-February 27

6pm-9pm, $475, 1 credit

Instructor: Ken Mueller

Bring your business into the 21st century. Learn how social media is changing how businesses market and advertise. Develop a successful social media plan by thoroughly knowing answers to these questions: Why do we communicate? What do we want to say? What are the best tools (channels) for communicating? Who is our target audience: What media do our audiences use? In this course you will learn to use Facebook, Twitter, and other social media platforms to promote your products and services. You will learn how blogging connects you to a larger audience and improves your search engine rankings. Design a successful social media plan by developing a strategy, identifying your goals and objectives, and creating a time line for the fulfillment of your strategy. NOTE: A basic familiarity with social media is recommended.

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Supplies: TBD

 

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Advanced Social Media - SM 102, Monday/Wednesday, March 11-April 10 [fa icon="chevron-down"]

SM 102, Monday/Wednesday, March 11- April 10

6 p.m. - 9 p.m., 1 credit, $475

Instructor: Ken Mueller

Is your digital presence really connecting with your target audience?  Search engine optimization (SEO) is critical for driving traffic to your posts. Measuring the results of your social media efforts is key to the success of your comprehensive marketing plan. In this class you will learn what tools are available and how to use them. You will learn how to create a social media policy for your company or organization and how to integrate online and offline marketing. Prerequisite: Completion of Introduction to Social Media Marketing & Communications (SM 101) or equivalent experience.

 

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Supplies: TBD

 

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UX/UI Responsive Design - DES 165, Wednesday, January 30- April 3 [fa icon="chevron-down"]

DES 165, Wednesday, January 30- April 5
6 p.m. - 9 p.m., 1 credit, $475
Instructor: Matt Hollenbach

 

The student will learn the foundations of interaction design and how to craft engaging user experiences from the start of the design process. The scope of the course will cover everything from what makes a good user experience, to setting goals for small and large-scale projects, to designing multiple prototypes and site maps and/or wireframes. Emphasis will be placed on high-level, conceptual project planning and the framework that goes into projects of varying sizes, and how to leverage feedback to rapidly iterate on the design to deliver the most effective design. This class counts towards the Digital Design: Web certificate.

 

 Register Now

 

Supply List: TBD



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Tri-Fold Brochure Design - CE 243, Tuesday, March 19- April 2 [fa icon="chevron-down"]


CE 243, Tuesday, March 19- April 2
6 p.m. - 9 p.m., $144
Instructor: Steve Becker

Adobe InDesign is a page layout program used to create everything from restaurant menus to catalogs and magazines. An integral part of any designer’s Adobe toolkit – along with Photoshop and Illustrator – this program allows you to produce pages quickly and output them reliably – combining images and text for compelling results.  In addition to learning to manage the Adobe InDesign program, you will also complete your own design projects, in preparation for a variety of real-world design challenges.

In this class you'll learn how to use InDesign to produce a Tri-Fold Brochure, perfect for your business or non-profit.

 Register Now

Supply List:

  • Flash drive 
  • Notebook or small sketchbook 
  • Pen, pencil, or fine tip marker

Register Now

 

 

 

 


 

Business Card Design - CE 244, Tuesday, January 29- February 12 [fa icon="chevron-down"]

CE 244, Tuesday, January 29- February 12
6 p.m. - 9 p.m.,  $144
Instructor: Steve Becker

 

Adobe InDesign is a page layout program used to create everything from restaurant menus to catalogs and magazines. An integral part of any designer’s Adobe toolkit – along with Photoshop and Illustrator – this program allows you to produce pages quickly and output them reliably – combining images and text for compelling results.  In addition to learning to manage the Adobe InDesign program, you will also complete your own design projects, in preparation for a variety of real-world design challenges.

 

In this class you'll learn how to use InDesign to create your own business card.

 Register Now

 

Supply List:

  • flash drive
  • notebook
  • business card inspiration
Register Now

 

 

 

Newsletter Design - CE 245, Tuesday, February 19- March 12 [fa icon="chevron-down"]


CE 245, Tuesdays , February 19- March 12
6 p.m. - 9:00 p.m.,  $195
Instructor: Steve Becker

Adobe InDesign is a page layout program used to create everything from restaurant menus to catalogs and magazines. An integral part of any designer’s Adobe toolkit – along with Photoshop and Illustrator – this program allows you to produce pages quickly and output them reliably – combining images and text for compelling results.  In addition to learning to manage the Adobe InDesign program, you will also complete your own design projects, in preparation for a variety of real-world design challenges.

In this project based class you'll learn how to design and create a Newsletter.

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Supplies: 

  • flash drive
  • notebook
  • newsletter inspiration

Register Now

Intro to Creating a Documentary Video - DES 204, Thursday, February 1- April 5 [fa icon="chevron-down"]

DES 204, Thursdays, February 1- April 5
6 p.m. - 9 p.m., 1 credit, $475
Instructor: 

This course is an introduction to producing documentary videos. You will cover theories about story, production, editing, and subject matter, while also learning the technical side of shooting and editing video. You will learn how to effectively tell real life stories on video. You will produce their own short documentary from pitch to shoot to final edit.

 

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Supply List: Digital Camera (DSRL) that has video capabilites

 

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Importance of Audience Engagement - WS 97, Thursday, February 22 [fa icon="chevron-down"]
Importance of Audience Engagement
WS 97, Thursday, February 22
9 a.m. - 12 p.m., $60
Donna Talarico

Don't Just Do It, Do it RIGHT and Do It with Personality. Today, artists, authors, musicians, and other creators are expected to be entrepreneurs and marketers, too. Small business owners, solopreneurs, and even those working for agencies and companies also wear many hats. It is absolutely critical for us to understand how to leverage web and social media properly for not just marketing, but also customer service and retention. We must engage, sincerely, enthusiastically and frequently, with our audience; we must have an up-to-date web presence, and we must be active in other online communities. In this session, learn why audience engagement matters and how to build an extension of yourself online using little- or no-cost tools. You'll leave with ideas on how to interact meaningfully with your audience, as well as with a list of resources.


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Typography for Business: How Type Enhances your Brand - WS 92, Thursday, March 1 [fa icon="chevron-down"]

Typography for Business: How Type Enhances your Brand
WS 92, Thursday, March 1
9 a.m. - 12 p.m., $60
Jim Castanzo

This course is tailored to individuals interested in learning how to use type effectively to enhance their business and/or personal communications. The content will be especially useful to small business owners, individuals responsible for producing printed materials as part of their responsibilities at their job or organization.

The objective of this course is to help individuals gain a basic understanding of type and typography. The class will include a brief history of typography, font technology, typeface anatomy, type identification and classification, letter, word and line spacing, page composition, proportion, hierarchy, and contrast. Typographic legibility and aesthetics will be emphasized.

 

 

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*new* Basics of Copyright Law for Visual Artists WS 102, Thursday, March 8 [fa icon="chevron-down"]
Basics of Copyright Law for Visual Artists
WS 102, Thursday, March 8
9 a.m. - 12 p.m., $60
Peter Kraybill

 

Artists should have a basic understanding of copyright laws, defenses to infringement allegations, and how to apply those laws when creating art. This class will cover those basics, and walk through a hypothetical of what typically happens when a visual artist has received a cease-and-desist letter containing allegations of copyright infringement. Gain guidance to protect against such accusations when creating art, or mitigate harm after an allegedly infringing artwork is already created. Learn when to contact an attorney, and what information an attorney will consider significant in determining an artist's defense -- or ability to avoid a lawsuit entirely.

 

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DAYTIME, EVENING & SATURDAY CLASSES FOR ADULTS (SOME 14 & UP)

Illuminated Letters - CE 206, Monday, January 29 - February 26 [fa icon="chevron-down"]

Illuminated Letters
CE 206, Monday, January 29 - February 26
6 p.m. - 9 p.m., $195
Matt Chapman

The appreciation for a handwritten letter is timeless. As far back as the Middle Ages, artists have been paying special attention to the alphabet by creating Illuminated Manuscript. This class looks at the alphabet as an opportunity for art, using a letter as the frame, artists will create letterforms that are made up of objects or environments that are of their particular interest. Through the use of drawing mediums like ink and watercolor, or painting mediums like acrylic, you will develop skills necessary to create beautiful hand-crafted letters. Applications of this skill can be found in event invitations, monograms, book arts, or stand-alone pieces of art to be displayed on the wall. Basic drawing experience recommended.


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Intro to Watercolor - CE 176, Monday, March 12 - April 9 [fa icon="chevron-down"]
Intro to Watercolor
CE 176, Monday, March 12 - April 9
6 p.m. - 9 p.m., $195
Steve Wilson

Learn watercolor painting from one of Lancaster's favorite painters - Steve Wilson. This class will cover fundamentals of watercolor painting and how to mix colors for a winter/spring palette. You will also learn about composition, paint application and have the opportunity to work on an image of your choice.


This class is currently full, please email ce@pcad.edu or call 717-396-7833 ext 1019 to be added to the waitlist.

Intro to Calligraphy Lettering - CE 186, Tuesday, March 13 - April 10 [fa icon="chevron-down"]

Intro to Calligraphy & Hand-Lettering
CE 186, Tuesday, March 13 - April 10
6 p.m. - 9 p.m., $195
Joanne Stephan

Do you swoon over hand-lettering? This course dissects basic letter styles – both majuscules (large letters) and minuscules (small letters).  Gain practical knowledge through instruction and in-class, supervised practice of using the broad-edged pen, ink and color to then hand letter your own invitations, greeting cards, stationary, and much more. Layout and design principles are also taught as students complete a simple book. All levels welcome.

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*new* Etching with Hand, Digital & Photographic Processes - CE 237, Tuesday, January 30 - March 6 [fa icon="chevron-down"]

Etching with Hand, Digital & Photographic Processes
CE 237, Tuesday, January 30 - March 6
6 p.m. - 9 p.m., $215
Becky Blosser

This class is no longer accepting registrations

 

 

Drawing (Portrait & Figure) - CE 91, Tuesday, January 30 - March 20 [fa icon="chevron-down"]
Drawing (Portrait & Figure)
CE 91, Tuesday, January 30 - March 20
6 p.m. - 9 p.m., $245
Evan Kitson

Students will learn basic proportions for the human form, and study methods for judging proportional relationships related to the figure. Emphasis will be on understanding the structure of the body and head, through basic anatomy and historical systems of drawing. Techniques for using charcoal and conte will be emphasized, with students eventually working on toned paper with black and white media. NOTE: Nude models may be present during some sessions of this course.


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*new* Acrylic Painting with Mixed Media - CE 238, Tuesday, January 30 - March 6 [fa icon="chevron-down"]
Acrylic Painting and Mixed Media
CE 238, Tuesday, January 30- March 6
6 p.m. - 9 p.m., $215
Justin Phillips
 
Mixed media is a dynamic way to add dimension, energy, and complexity into your art.  In this class, we use acrylic paint and other art materials to create mixed media works of art as a way to energize your art practice.  We will explore developing textured surfaces to paint on, collage, combining various styles of mark making and a variety of painting techniques. This is a class for those who are interested in expanding their creativity. Explore various materials, blending, washes, glazes, other techniques, and color theory in a six-week painting course ideal for beginners or as a refresher course.
 

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*new* The Art of Felting: 2-D Composition - CE 239, Thursday, February 1 - March 22 [fa icon="chevron-down"]
The Art of Felting: 2-D Composition
CE 239, Thursday, February 1 - March 22
6 p.m. - 9 p.m., $245
Alexandria Nabinger

Do you love working with color and texture?  Expand your artistic repertoire by learning the unique fiber art of felting!  In this six week class, you will learn basic wet and needle felting techniques to create felted 'paintings.'  You will create 3-4 two-dimensional felted compositions with blended color palettes, embroidery, and machine stitched overlays.  Methods for creating three-dimensional felted artwork will also be explored.

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Oil Painting - CE 169, Thursday, February 1 - March 22 [fa icon="chevron-down"]
Oil Painting
CE 169, Thursday, February 1 - March 22
6 p.m. - 9 p.m., $245
Michael Allen

Explore traditional and contemporary methods of oil painting, using still-life as subject matter.  The course will focus on artistic development of both technical and conceptual elements of painting for novice and advanced painters alike. With an emphasis on light, color, and space, students will create paintings from direct observation.  Enjoy meeting new people, and share your love of painting together!

This class is no longer accepting registrations.

Card Making with Linocut Block Printing - WS 80, Saturday, January 27 [fa icon="chevron-down"]
Card Making with Linocut Block Printing
WS 80, Saturday, January 27
10 a.m. - 4 p.m., $90
Harriet Hacker

Learn how to create and reproduce your own greeting cards for holidays, birthdays and other special occasions using the relief block printing method. This technique does not require a press, and can easily be achieved at home using water-based inks, making clean-up simple. Students will learn how to carve a block, apply the ink with a roller, properly place the paper, handpress the ink onto the paper, and pull an edition of personal cards.

This class is no longer accepting registrations

Intergenerational Drawing (8 & up) - CE 189, Saturday, January 27 - March 3 [fa icon="chevron-down"]
Intergenerational Drawing (8 & up)
CE 189, Saturday, January 27 - March 3
10 a.m. - 12 p.m., $195
Carlos Diaz

Basic drawing materials and techniques will be introduced in this beginner drawing course for all ages. Demonstrations and practice in line drawing, composition, and shading will help to develop your drawing skills. Using pencil and charcoal, you will complete quick sketches and long drawings of still life and clothed models. The opportunity for adults and children to learn together in a relaxed setting makes this drawing course unique. Instructor is bilingual Spanish & English, so class is appropriate for either language.

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Short Story Writing - CE 208, Saturday, January 27 - March 3 [fa icon="chevron-down"]
Short Story Writing
CE 208, Saturday, January 27 - March 3 (no class on February 24)
10 a.m. - 12 p.m., $140
Caitlin Downs

Want to take a class that teaches new techniques while providing a supportive workshop environment? Look no further–this class focuses on short fiction and non-fiction by introducing students to published works, breaking down the craft, and challenging students to produce their own original writing. The course surveys creative non-fiction, magical realism, flash fiction, post-colonial and post-modern genres. Students will analyze pieces with guided instruction and learn to adopt the style in their own voice. Join us to produce new writing and expand your knowledge of great and contemporary writers.

 

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Portfolio Preparation Workshop - WS 7, Saturday, March 24 [fa icon="chevron-down"]
Portfolio Preparation Workshop
WS 7, Saturday, March 24
2 p.m. - 5 p.m., $55

Matt Chapman

Need to put together a portfolio, but not sure how? This workshop teaches you how to assemble a portfolio for admission to an art college. Learn how to visually and verbally present your work and select pieces for your portfolio. A variety of portfolio styles are shown and discussed. This is an excellent workshop if you are considering a college education in the visual arts.


Register Now

 

Youth / Kids / Elementary & Middle School

CLICK THE TITLES TO VIEW FULL COURSE DESCRIPTIONS

Youth Studio I Grades 1.2.3 - YS 11, Saturday, January 26 - March 16 [fa icon="chevron-down"]

Youth Studio Art I for Grades 1.2.3
YS11, Saturday, January 27 - March 17
10 a.m. - 12 p.m., $175
Instructor: Lisa Wilson

Youth_Studio_Art_with_Lisa_Wilson-886952-edited.jpgA class for the budding artist to experience a range of art making techniques and materials. Instructors will guide your child through a variety of materials and techniques, such as drawing, painting, and at least one 3D project. During this once per week class students will experience their imagination coming to life. All youth studio instructors are K-12 certified with thorough background clearances, and assignments vary for each semester and section, so there is always something new to learn!

 

Register Now

 

Supplies are provided

 

Register Now

 

 

Youth Studio II Grades 4.5 - YS 12, Saturday, January 26 - March 16 [fa icon="chevron-down"]

Youth Studio Art II for Grades 4.5
YS12, Saturday, Saturday, Saturday, January 26 - March 16
10 a.m. - 12 p.m., $175
Instructor:

Youth_Studio_Art_with_Lyndsay_Hoke-115823-edited.jpgA class for the budding artist to experience a range of art making techniques and materials. Instructors will guide your child through a variety of materials and techniques, such as drawing, painting, and at least one 3D project. During this once per week class students will experience their imagination coming to life. All youth studio instructors are K-12 certified with thorough background clearances, and assignments vary for each semester and section, so there is always something new to learn! 

 

Register Now

 

Supplies are provided

 

Register Now

 

 

Young Artist Academy Grades 6.7.8.9 - YS 13, Saturday, January 26 - March 16 [fa icon="chevron-down"]

Young Artists Academy for Grades 6.7.8.9
YS13, Saturday, January 26 - March 16
10a.m. - 12 p.m., $200
Carol Aument

141_102415_PCAD-464960-edited.jpgYour child has a creative spark; let’s nurture their curiosity and artistic ability in a supportive weekly class that encourages exploration. Using the principles of design and art history as a foundation, your pre-teen / teen will learn the significance of thinking like an artist as they learn a mix of different art-making techniques, including drawing, painting, sculpting, and more. Lessons will help inform and enhance their personal development as a young artist. This program is open to all skill levels, and provides an atmosphere for self-discovery, camaraderie, and small group learning. At the end of the session, each student will have a mini-exhibition during the larger Youth Exhibition & Reception to celebrate their artistic journey. 

Register Now

 

Supplies are provided

 

Register Now

 

 

 

  

Intro to Caricature - YS 35, Saturday, January 26- February 23 [fa icon="chevron-down"]

YS 35, Saturday, January 26- February 23
10am - 12 noon.,  $95

Instructor: James Brook

12182894_173093793035429_1208576509724880076_o Does your child love to draw? Do they enjoy looking at cartoons and telling stories? In Intro to Caricature students will learn from artist James Brook. They'll work through a series of exercises, exploring techniques in both drawing and storytelling. No experience is needed for this course.

 

 Register Now

 

Supplies are provided



Register Now

Intro to Caricature - YS 35-02, Saturday, March 2- March 23 [fa icon="chevron-down"]

YS 35-02, Saturday, March 2- March 23
10am- 12 noon, $95

Instructor: James Brook

 12182894_173093793035429_1208576509724880076_oDoes your child love to draw? Do they enjoy looking at cartoons and telling stories? In Intro to Caricature students will learn from artist James Brook. They'll work through a series of exercises, exploring techniques in both drawing and storytelling. No experience is needed for this course.

 Register Now

 

Supplies are provided

 

Register Now

 

 

 

 


 

Homeschool Art Studio for Ages 6-13 - YS 40 - Tuesdays, January 29 - March 19 [fa icon="chevron-down"]

Homeschool Art Studio Ages 6-13
YS 40, Tuesday, January 29 - March 19 
10:30 a.m. - 11:30 a.m., $95
Instructor: Kristi Barto

Let your child explore their inner artist, practice creative problem solving and have fun!

Through this 8-week class, students will explore a variety of art making practices and techniques. By learning about the history behind various artists and their work, students will not only learn artistic techniques, but develop a deeper knowledge for art and its place in history. Because class size is limited, each child will be met at their skill level with lessons flexible to their abilities. 

All materials and supplies are provided for this class. 

Open to ages 6-13. 

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 Supplies are provided

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Elevate your potential.  Jumpstart your new year.

Ignite your passion for making art and jumpstart new professional skills this winter. Join PCA&D, the region’s leader in art and design education, and unleash your personal potential. Elevate your thinking, making, and design skills to new levels in classes for children, teens, and adults. New daytime classes on weekdays for adults, Saturday classes for kids and teens, and our weeknight classes are convenient for working professionals.

Register Now