WINTER 2018 Class Catalog

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SEIZE YOUR MOMENT: Art, Design & Marketing Courses

BEGIN JANUARY 27 AND CONTINUE INTO APRIL

No matter what your age or educational background, put your inspiration to work with the region’s leader in art and design education. Our classes encourage artists of all age groups and experience levels to explore, enjoy and enhance their artistic abilities. Learn from experts and experiment with a variety of drawing and painting mediums.

Youth courses inspire young artists and encourage self-expression through art, while adult courses are available for both enthusiastic beginners and artistic professionals.

Why wait to unleash your full creative potential? Enroll today.

    


Adult Professional Development, Evening

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Adobe InDesign - DES 154, Mon/Wed, January 29 - February 28 [fa icon="chevron-down"]

Adobe InDesign
DES 154, Monday & Wednesday, January 29 - February 28
6 p.m. - 9 p.m., 1 credit, $475
Nancy Stamatopoulos

Adobe InDesign is a page layout program used to create everything from restaurant menus to brochures and magazines. An integral part of any designer’s Adobe toolkit – along with Photoshop and Illustrator – this program allows you to produce pages quickly and output them reliably – combining images and text for compelling results. In addition to learning to manage the Adobe InDesign program, you will complete your own design project in preparation for a variety of real-world design challenges. NOTE: A basic familiarity with computers recommended. After enrolling, you may be able to use your PCA&D student ID and receive a discount on the Adobe Suite. This class counts towards the Digital Design: Print, Design Professional or Entrepreneur certificates.

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Adobe Illustrator - DES 151, Mon/Wed, March 12 - April 11 [fa icon="chevron-down"]

Adobe Illustrator
DES 151, Monday & Wednesday, March 12 - April 11
6 p.m. - 9 p.m. 1 credit, $475
Laurie Ulrich

Create illustrations, technical drawings, logos, informational graphics, and other visuals using the cutting-edge drawing tools of Adobe Illustrator. An industry-standard vector graphics program, Adobe Illustrator is used primarily for creating print, multimedia, and online graphics. In this course, you will learn to effectively use the Adobe Illustrator software program while completing illustration and design projects on the computer. No prior experience necessary. NOTE: After enrolling, you may be able to use your PCA&D student ID and receive a discount on the Adobe Suite. This class counts towards the Digital Design: Print, Design Professional or Entrepreneur certificate.

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Intro to Social Media Marketing - SM 101, Tues/Thurs, January 30 - March 1 [fa icon="chevron-down"]

Intro to Social Media Marketing
SM 101, Tuesday & Thursday, January 30 - March 1
6 p.m. - 9 p.m., 1 credit, $475
Ken Mueller

Bring your business into the 21st century. Learn how social media is changing how businesses market and advertise. Develop a successful social media plan by thoroughly knowing answers to these questions: Why do we communicate? What do you want to say? What are the best tools (channels) for communicating? Who is your target audience? What media do your audiences use? This course will cover a wide range of relevant social media platforms used to promote your products and services, with an emphasis on Facebook and Twitter as well as coverage of Pinterest, Instagram and others. You will learn how blogging connects you to a larger audience and improves your search engine rankings. Design a successful social media plan by developing a strategy, identifying your goals and objectives, and creating a timeline for the fulfillment of your strategy. NOTE: A basic familiarity with social media is recommended. Current accounts with each social network is not required.This class counts towards  the Social Media Marketing certificate.

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Content Creation & Digital Storytelling - SM 105, Tues/Thurs, March 13 - April 12 [fa icon="chevron-down"]

Content Creation & Digital Storytelling
SM 105, Tuesday & Thursday, March 13 - April 12
6 p.m. - 9 p.m., 1 credit, $475
Ken Mueller

Marketing is not just about getting your sales message online. One of the most effective ways to market your business or organization is by telling your story. This class will examine content marketing from a variety of perspectives, from blogging and video, to other forms of digital storytelling. This class will be firmly grounded in the latest theories of communication, blogging and digital marketing, yet offer practical, hands-on experience and lessons which can be put into practice immediately. NOTE: This class counts towards the Social Media Marketing or Digital Marketing Professional certificate.


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HTML 5 & Website Design - DES 155, Tuesday, January 30 - April 3 [fa icon="chevron-down"]
HTML5 & Website Design
DES 155, Tuesday, January 30 - April 3
6 p.m. - 9 p.m., 1 credit, $475
Stephen Weber

 

This course teaches basic HTML (Hyper Text Markup Language) which is used to generate home pages and websites. The emphasis of this course is on basic HTML codes, CSS (Cascading Style Sheets), and skills needed to plan a web page. Students learn file management, formatting for web pages, basic structural elements, text editing, image use, optimal file formats, and the use of color on the web. This class counts towards the Digital Design: Web or Design Professional certificates.


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Business Practices for Creatives - DES 200, Tuesday, January 30 - April 3 [fa icon="chevron-down"]

Business Practices for Creatives
DES 200, Tuesday, January 30 - April 3
6 p.m. - 9:00 p.m., 1 credit, $475
Jim Castanzo

This course is tailored to professionals in the creative industry including designers, illustrators, writers, artists, makers, and craftspeople who wish to understand the necessary steps in starting and running their business. Class lectures and discussions will include: writing and executing a business and marketing plan, branding their business, self-promotion using social media and online portfolio sites, presentation theory, types of portfolios, taxes and legal issues related to self-employment, basic business procedures (finding work, negotiating project specifications, contracts, agreements and getting paid), setting up a home studio/equipment/hardware-software, and how to interview. This class counts towards the Design Professional and Digital Marketing Professional certificates.

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Design Principles & Typography - DES 150, Thursday, February 1 - April 5 [fa icon="chevron-down"]

Design Principles & Typography
DES 150, Thursday, February 1 - April 5
6 p.m. - 9 p.m., 1 credit, $475
Megan Zettlemoyer

Learn the basics of using typography and its importance as a design element in publication (newsletters, magazines, brochures, catalogs) and website design. This course will teach you the fundamental skills necessary for much of your future work and education in print and web design. Special attention is given to developing the problem-solving skills critical to functioning in the design industry. NOTE: This course is a non-computer course. This class counts towards both the Digital Design: Web & Digital Design: Print certificates.

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Intro to Video Production & Short Film - DES 178, Thursday, February 1 - April 5 [fa icon="chevron-down"]
Intro to Video Production & Short Film
DES 178, Thursday, February 1 - April 5
6 p.m. - 9 p.m., 1 credit, $475
Jason Pohlig

 

For the aspiring filmmaker, advertising creative, or anyone who wants to take their social media presence to the next level! Video is ubiquitous online today, but it takes specialized knowledge to do it right. This course will give you the information you need to make any video production stand out from the crowd. You'll gain an understanding of screenwriting, lighting, audio, and editing with Final Cut Pro X. Learn the techniques that professionals use to create high production values on a limited budget, and take full advantage of this high-impact medium. NOTE: To take this course, you must have basic to intermediate computer skills and a digital video camera or DSLR with video capabilities.

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Marketing Workshops, daytime

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Importance of Audience Engagement - WS 97, Thursday, February 22 [fa icon="chevron-down"]
Importance of Audience Engagement
WS 97, Thursday, February 22
9 a.m. - 12 p.m., $60
Donna Talarico

Don't Just Do It, Do it RIGHT and Do It with Personality. Today, artists, authors, musicians, and other creators are expected to be entrepreneurs and marketers, too. Small business owners, solopreneurs, and even those working for agencies and companies also wear many hats. It is absolutely critical for us to understand how to leverage web and social media properly for not just marketing, but also customer service and retention. We must engage, sincerely, enthusiastically and frequently, with our audience; we must have an up-to-date web presence, and we must be active in other online communities. In this session, learn why audience engagement matters and how to build an extension of yourself online using little- or no-cost tools. You'll leave with ideas on how to interact meaningfully with your audience, as well as with a list of resources.


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Typography for Business: How Type Enhances your Brand - WS 92, Thursday, March 1 [fa icon="chevron-down"]

Typography for Business: How Type Enhances your Brand
WS 92, Thursday, March 1
9 a.m. - 12 p.m., $60
Jim Castanzo

This course is tailored to individuals interested in learning how to use type effectively to enhance their business and/or personal communications. The content will be especially useful to small business owners, individuals responsible for producing printed materials as part of their responsibilities at their job or organization.

The objective of this course is to help individuals gain a basic understanding of type and typography. The class will include a brief history of typography, font technology, typeface anatomy, type identification and classification, letter, word and line spacing, page composition, proportion, hierarchy, and contrast. Typographic legibility and aesthetics will be emphasized.

 

 

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*new* Basics of Copyright Law for Visual Artists WS 102, Thursday, March 8 [fa icon="chevron-down"]
Basics of Copyright Law for Visual Artists
WS 102, Thursday, March 8
9 a.m. - 12 p.m., $60
Peter Kraybill

 

Artists should have a basic understanding of copyright laws, defenses to infringement allegations, and how to apply those laws when creating art. This class will cover those basics, and walk through a hypothetical of what typically happens when a visual artist has received a cease-and-desist letter containing allegations of copyright infringement. Gain guidance to protect against such accusations when creating art, or mitigate harm after an allegedly infringing artwork is already created. Learn when to contact an attorney, and what information an attorney will consider significant in determining an artist's defense -- or ability to avoid a lawsuit entirely.

 

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DAYTIME, EVENING & SATURDAY CLASSES FOR ADULTS (SOME 14 & UP)

Illuminated Letters - CE 206, Monday, January 29 - February 26 [fa icon="chevron-down"]

Illuminated Letters
CE 206, Monday, January 29 - February 26
6 p.m. - 9 p.m., $195
Matt Chapman

The appreciation for a handwritten letter is timeless. As far back as the Middle Ages, artists have been paying special attention to the alphabet by creating Illuminated Manuscript. This class looks at the alphabet as an opportunity for art, using a letter as the frame, artists will create letterforms that are made up of objects or environments that are of their particular interest. Through the use of drawing mediums like ink and watercolor, or painting mediums like acrylic, you will develop skills necessary to create beautiful hand-crafted letters. Applications of this skill can be found in event invitations, monograms, book arts, or stand-alone pieces of art to be displayed on the wall. Basic drawing experience recommended.


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Intro to Watercolor - CE 176, Monday, March 12 - April 9 [fa icon="chevron-down"]
Intro to Watercolor
CE 176, Monday, March 12 - April 9
6 p.m. - 9 p.m., $195
Steve Wilson

description coming shortly


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Intro to Calligraphy Lettering - CE 186, Tuesday, March 13 - April 10 [fa icon="chevron-down"]

Intro to Calligraphy & Hand-Lettering
CE 186, Tuesday, March 13 - April 10
6 p.m. - 9 p.m., $195
Joanne Stephan

Do you swoon over hand-lettering? This course dissects basic letter styles – both majuscules (large letters) and minuscules (small letters).  Gain practical knowledge through instruction and in-class, supervised practice of using the broad-edged pen, ink and color to then hand letter your own invitations, greeting cards, stationary, and much more. Layout and design principles are also taught as students complete a simple book. All levels welcome.

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*new* Etching with Hand, Digital & Photographic Processes - CE 237, Tuesday, January 30 - March 6 [fa icon="chevron-down"]

Etching with Hand, Digital & Photographic Processes
CE 237, Tuesday, January 30 - March 6
6 p.m. - 9 p.m., $215
Becky Blosser

This class description is coming shortly

 

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Drawing (Portrait & Figure) - CE 91, Tuesday, January 30 - March 20 [fa icon="chevron-down"]
Drawing (Portrait & Figure)
CE 91, Tuesday, January 30 - March 20
6 p.m. - 9 p.m., $245
Evan Kitson

Students will learn basic proportions for the human form, and study methods for judging proportional relationships related to the figure. Emphasis will be on understanding the structure of the body and head, through basic anatomy and historical systems of drawing. Techniques for using charcoal and conte will be emphasized, with students eventually working on toned paper with black and white media. NOTE: Nude models may be present during some sessions of this course.


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*new* Acrylic Painting with Mixed Media - CE 238, Tuesday, January 30 - March 6 [fa icon="chevron-down"]
Acrylic Painting and Mixed Media
CE 238, Tuesday, January 30- March 6
6 p.m. - 9 p.m., $215
Justin Phillips
 
Mixed media is a dynamic way to add dimension, energy, and complexity into your art.  In this class, we use acrylic paint and other art materials to create mixed media works of art as a way to energize your art practice.  We will explore developing textured surfaces to paint on, collage, combining various styles of mark making and a variety of painting techniques. This is a class for those who are interested in expanding their creativity. Explore various materials, blending, washes, glazes, other techniques, and color theory in a six-week painting course ideal for beginners or as a refresher course.
 

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*new* The Art of Felting: 2-D Composition - CE 239, Thursday, February 1 - March 22 [fa icon="chevron-down"]
The Art of Felting: 2-D Composition
CE 239, Thursday, February 1 - March 22
6 p.m. - 9 p.m., $245
Alexandria Nabinger

Do you love working with color and texture?  Expand your artistic repertoire by learning the unique fiber art of felting!  In this six week class, you will learn basic wet and needle felting techniques to create felted 'paintings.'  You will create 3-4 two-dimensional felted compositions with blended color palettes, embroidery, and machine stitched overlays.  Methods for creating three-dimensional felted artwork will also be explored.

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Oil Painting - CE 169, Thursday, February 1 - March 22 [fa icon="chevron-down"]
Oil Painting
CE 169, Thursday, February 1 - March 22
6 p.m. - 9 p.m., $245
Michael Allen

Explore traditional and contemporary methods of oil painting, using still-life as subject matter.  The course will focus on artistic development of both technical and conceptual elements of painting for novice and advanced painters alike. With an emphasis on light, color, and space, students will create paintings from direct observation.  Enjoy meeting new people, and share your love of painting together!

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Card Making with Linocut Block Printing - WS 80, Saturday, January 27 [fa icon="chevron-down"]
Card Making with Linocut Block Printing
WS 80, Saturday, January 27
10 a.m. - 4 p.m., $90
Harriet Hacker

Learn how to create and reproduce your own greeting cards for holidays, birthdays and other special occasions using the relief block printing method. This technique does not require a press, and can easily be achieved at home using water-based inks, making clean-up simple. Students will learn how to carve a block, apply the ink with a roller, properly place the paper, handpress the ink onto the paper, and pull an edition of personal cards.

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Intergenerational Drawing (8 & up) - CE 189, Saturday, January 27 - March 3 [fa icon="chevron-down"]
Intergenerational Drawing (8 & up)
CE 189, Saturday, January 27 - March 3
10 a.m. - 12 p.m., $195
Carlos Diaz

Basic drawing materials and techniques will be introduced in this beginner drawing course for all ages. Demonstrations and practice in line drawing, composition, and shading will help to develop your drawing skills. Using pencil and charcoal, you will complete quick sketches and long drawings of still life and clothed models. The opportunity for adults and children to learn together in a relaxed setting makes this drawing course unique. Instructor is bilingual Spanish & English, so class is appropriate for either language.

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Short Story Writing - CE 208, Saturday, January 27 - March 3 [fa icon="chevron-down"]
Short Story Writing
CE 208, Saturday, January 27 - March 3 (no class on February 24)
10 a.m. - 12 p.m., $140
Caitlin Downs

Want to take a class that teaches new techniques while providing a supportive workshop environment? Look no further–this class focuses on short fiction and non-fiction by introducing students to published works, breaking down the craft, and challenging students to produce their own original writing. The course surveys creative non-fiction, magical realism, flash fiction, post-colonial and post-modern genres. Students will analyze pieces with guided instruction and learn to adopt the style in their own voice. Join us to produce new writing and expand your knowledge of great and contemporary writers.

 

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Portfolio Preparation Workshop - WS 7, Saturday, March 24 [fa icon="chevron-down"]
Portfolio Preparation Workshop
WS 7, Saturday, March 24
2 p.m. - 5 p.m., $55

Matt Chapman

Need to put together a portfolio, but not sure how? This workshop teaches you how to assemble a portfolio for admission to an art college. Learn how to visually and verbally present your work and select pieces for your portfolio. A variety of portfolio styles are shown and discussed. This is an excellent workshop if you are considering a college education in the visual arts.


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Youth / Kids / Elementary & Middle School

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Youth Studio I Grades 1.2.3 - YS 11, Saturday, January 27 - March 17 [fa icon="chevron-down"]

Youth Studio Art I for Grades 1.2.3
YS11, Saturday, January 27 - March 17
10 a.m. - 12 p.m., $175
Lisa Wilson

Youth_Studio_Art_with_Lisa_Wilson-886952-edited.jpgA class for the budding artist to experience a range of art making techniques and materials. K12 Certified Art instructors will guide your child through a variety of materials and techniques, such as drawing, painting, and at least one 3D project. During this once per week class students will experience their imagination coming to life. All youth studio instructors are K-12 certified with thorough background clearances, and assignments vary for each semester and section, so there is always something new to learn! NOTE: Supplies are provided for Youth Studio courses.

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Youth Studio II Grades 4.5 - YS 12, Saturday, Saturday, January 27 - March 17 [fa icon="chevron-down"]

Youth Studio Art II for Grades 4.5
YS12, Saturday, Saturday, Saturday, January 27 - March 17
10 a.m. - 12 p.m., $175
Lyndsay Tingler

Youth_Studio_Art_with_Lyndsay_Hoke-115823-edited.jpgA class for the budding artist to experience a range of art making techniques and materials. K12 Certified Art instructors will guide your child through a variety of materials and techniques, such as drawing, painting, and at least one 3D project. During this once per week class students will experience their imagination coming to life. All youth studio instructors are K-12 certified with thorough background clearances, and assignments vary for each semester and section, so there is always something new to learn! NOTE: Supplies are provided for Youth Studio courses.

Register Now

 

Young Artist Academy Grades 6.7.8.9 - YS 13, Saturday, Saturday, January 27 - March 17 [fa icon="chevron-down"]

Young Artists Academy for Grades 6.7.8.9
YS13, Saturday, January 27 - March 17
10a.m. - 12 p.m., $200
Carol Aument

141_102415_PCAD-464960-edited.jpgYour child has a creative spark; let’s nurture their curiosity and artistic ability in a supportive weekly class that encourages exploration. Using the principles of design and art history as a foundation, your pre-teen / teen will learn the significance of thinking like an artist as they learn a mix of different art-making techniques, including drawing, painting, sculpting, and more. Lessons will help inform and enhance their personal development as a young artist. This program is open to all skill levels, and provides an atmosphere for self-discovery, camaraderie, and small group learning. At the end of the session, each student will have a mini-exhibition during the larger Youth Exhibition & Reception to celebrate their artistic journey. All materials and supplies included in the cost of the class.

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Homeschool Art Studio - YS 40 - Tuesdays, January 30 - March 20 [fa icon="chevron-down"]

Homeschool Art Studio Ages 6-13
YS 40, Tuesday, January 30 - March 20
10:30 a.m. - 11:30 a.m., $95
Amber Kane

Let your child explore their inner artist, build a solid art foundation, and leave the mess with us.

Through this 8-week class, students will gain experience in art-making techniques while developing their creative thought process. Students will be guided through discovery learning anchored in art history, and methods of creating. Because the class size is limited, each child will be met at their skill level with individually tailored lessons. 

Keep learning after class. Parents will receive some helpful prompts for art history lessons such as web links to videos, book references, short bios of famous artists, etc. All materials and supplies are provided for this class. Open to ages 6-13. 

The college is conveniently located in downtown Lancaster within a short walk from many coffee shops, bakeries, Central Market (open on Tuesday), public library, galleries, and more for parents and younger siblings to explore.

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Elevate your potential.  Jumpstart your new year.

Ignite your passion for making art and jumpstart new professional skills this winter. Join PCA&D, the region’s leader in art and design education, and unleash your personal potential. Elevate your thinking, making, and design skills to new levels in classes for children, teens, and adults. New daytime classes on weekdays for adults, Saturday classes for kids and teens, and our weeknight classes are convenient for working professionals.

Register Now