WS 112, Thursday, September, 9am-12pm

$60.00, Instructor: Constance Dunn Patterson

Learn how to use the branding process to create a strong personal brand and increase your communication effectiveness at every point of personal and professional contact.

Workshop attendees will learn the essentials of people perception (the process by which human impressions are formed), and use this knowledge to define and communicate their personal brands from a 360 degree perspective, from verbal and written communication to style, movement and manner.

 LEARNING OUTCOME

• Define your unique brand identity
• Smartly communicate your brand face-to-face and across communication/media channels
• Learn strategies to evolve and re-fresh your brand through the years

This class is no longer accepting registrations.

WS 113: Thursday, October 11 9am-12pm

Cost: $60.00

Instructor: Constance Dunn Patterson

There’s a toolbox of communication choices today at your fingertips for promoting products and services. This workshop helps students become familiar with available communication channels, as well as how to choose the most effective ones for your needs—and understand what techniques and strategies will be the most effective for each. Learn to create effective messages through a range of marketing communications, from traditional (ads, press releases, websites, etc) to video, social media and more.

LEARNING OUTCOME

• Develop your promotional message(s)
• Select the optimum communication/media channels to deliver them
• Learn the fundamentals of an effective marketing communications plan

WS 114, Thursday, November 1: 9am -12 pm

$60.00

Instructor: Constance Dunn Patterson

Corporate videos. Skype interviews. Facebook Live. Video calls. Employees and entrepreneurs are increasingly called upon to use video in the course of everyday business. From understanding the fundamentals of on-camera technique to creating scripts and establishing rapport with your audience, this workshop will cover the essentials of communicating with ease, authenticity and professionalism in front of the camera. 

LEARNING OUTCOME

• Understand the fundamentals of on-camera technique as it relates to you
• Create scripts and sound bites for videos, pitches, interviews and more
• Communicate with more ease in front of the camera, and connect with your audience