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24 hours: Designing for good at Designathon

Posted by Kathy Smyser on Mar 2, 2016 4:43:08 PM

designathon_group_shot-1.jpg
Photo by photography major, Julya Nichols

PCA&D’s 8th annual Designathon, was held from 6 p.m. Friday February 19 to 6 p.m. Saturday February 20. There, 26 PCA&D students participated, aided by nine faculty members and five professional designers who belong to Central PA AIGA (and gallons of coffee) to help nine nonprofit organizations by creating graphic design and marketing materials.

 What happened at Designathon?

  • Pennsylvania College of Art & Design students and faculty members  are tapped to create professional-quality design materials to benefit local non-profits.
  • The 24-hour Designathon is an annual event held by the college’s American Institute of Graphic Arts Student Chapter (AIGA) that provides professional-quality design services at no charge to area non-profits and to the community-at-large.
  • Students at PCA&D  gain real-world experience in creating projects for clients under a tight, 24-hour deadline.
  • Students learn that non-profits have very real marketing needs in order to be successful, and strong graphic design on well-organized collateral pieces are vital components in successful communications and marketing plans.
  • More importantly, students experience the value of giving back to the community.

 View this year’s teams and the spectacular work they did for nine area non-profits.

 


 

The nine nonprofit organizations are:designathon3.jpg

  1. Centre Park Historic District Inc., a Reading nonprofit dedicated to enhancing the quality of neighborhood through public outreach and events and to the preservation efforts in this historic district. Centrepark.org
  1. La Academia: The Partnership Charter School, Lancaster, a small learning arborplace.orgcommunity where students discover their unique talents as productive members of the community and provided with a solid foundation of skills and knowledge preparing them for higher education and training to skilled careers. lapcs.org 
  1. designathon1.jpgResurrection Catholic School, located in the heart of historic Lancaster City, is a strong and vibrant school where children from diverse cultural backgrounds share the opportunity to achieve excellence in a safe, happy and spiritually nurturing environment. rcspa.org 
  1. Boys & Girls Club of Lancaster, providing critical programs and services to nearly 2,700 children every day at two clubs in Lancaster and one in Columbia. Despite its positive impact on the community, the need for these services remains strong. bgclanc.org 
  1. LancasterHistory.org, a community-based, not-for-profit organization established to educate the public on the history of Lancaster County and its place in the history of Pennsylvania and the United States. www.lancasterhistory.org 

     

  2. The Mix at Arbor Place, a youth development center dedicated to supporting Lancaster’s at-risk youth.  www.arborplace.org

  1. designathon_11.jpgPower Packs Project, providing weekend food and nutritional information to insecure families in Lancaster County. powerpacksproject.org 
  1. 2nd Chances 4 Life Rescue, a dog rescue to provide care for abandoned, neglected or abused dogs. 2ndchance4liferescue.org  
  1. LUMINA, afaith-based mission project in Lancaster providing uniforms & clothing banks, nutrition/cooking classes for adults and children, character building/peace keeping activities, camp scholarships for children & teens. luminaoutreach.org

For the first time in Designathon’s eight year history, members from Central PA chapter of AIGA assisted with Designathon. Excited by the opportunity to work with PCA&D students and give back to the community, these AIGA members, seasoned professional designers, were: Bri Piccari, AIGA_Logo-1.pngDeveloper and Designer at the Infantree and  President of CP-AIGA, Desiree Tomichi, Retail Graphic Designer at Hershey’s Chocolate World, Ryaan Beck, UX/UI Designer and Developer at Williams Forrest, Matt Blaisdell, eCommerce Webmaster at The Hershey Company, Joshua Buckwalter senior designer for San Francisco-based company, Lucidworks. Thanks you AIGA members!

Topics: Art Student, designathon, graphic design